The problem with being a public relations specialist, it makes me sick to the stomach to have to read through the absolute media spin developed by these four stakeholders in the Gunns Pulp Mill.

Stringent environmental standards indeed. Has EVERYONE forgotton that trees and animals make up the environment and not just humans?

Give me a break.

Professionally, I extend my congratulations to the strategists that came up with this little gem.

EVERYONE comes out looking like a saint.


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